SJP Residential Launches Priority Registration for The Modern – New Jersey’s Most Exciting New Luxury Apartment Community

Leasing for Highly Anticipated 47-Story Iconic Tower Set to Commence in Fall 2014

SJP Residential Launches Priority Registration for The Modern – New Jersey’s Most Exciting New Luxury Apartment Community

FORT LEE, N.J. (July 08, 2014) – With construction progressing rapidly at The Modern, the iconic luxury apartment community situated in the heart of the revitalized downtown district in Fort Lee, N.J., SJP Residential has announced the launch of Priority Registration to provide prospective residents with exclusive notifications and information regarding leasing opportunities.

The striking 47-story glass tower has transformed the Bergen County skyline and is poised to set the standard for true luxury, offering breathtaking panoramic views of New York City, the Hudson River, George Washington Bridge and surrounding landscape. The community features lifestyle services that have never before been available in high-rise residential development, including an unprecedented 75,000 square feet of indoor and outdoor resort-style amenities exclusively available for residents.

As interest in the community swells, prospective residents who sign up for The Modern’s Priority Registration will be among the first to be contacted about leasing opportunities in advance of a public grand opening. A state-of-the-art leasing office and several fully furnished model apartments are planned to open in early fall 2014. The Marketing Directors is serving as the building’s exclusive leasing and marketing agent.

“Reflective of this luxury apartment tower’s standout position in the market, as well as the demand that exists for thoughtfully designed, full-service rental communities that support a complete lifestyle experience, we anticipate extraordinary interest in The Modern throughout the region,” commented Allen Goldman, President of SJP Residential. “No other apartment building offers the level of amenities, services and technology features that have been incorporated into every aspect of this community, which is already commanding considerable attention even before the completion of construction.”

Comprising 450 exquisitely appointed luxury apartments, The Modern will feature a mix of studios, one-, two-, and three-bedroom rental residences, each boasting an open floor plan and high ceilings highlighted by floor-to-ceiling glass windows that maximize views and draw in an abundance of natural light. Luxury features in each residence include oak hardwood floors, walk-in closets, washers and dryers, and beautiful stone bathrooms. Open kitchens are designed with beauty and functionality in mind, and energy-efficient heating and cooling systems with remote thermostat controls come standard in every residence.

The tower’s amenities area will feature a spacious, state-of-the-art fitness center and a separate yoga and Pilates studio. A spa will feature a community sauna and offer massage services. Residents will be able to relax in the beautifully designed lounge area, which will offer breakfast and will also be available for catered events. Additional indoor amenities include a luxurious screening room, a sophisticated golf simulation area, and a tween room (aka. “The Aquapella Lounge”) with a gaming station. An Internet lounge with available snacks is also planned, where residents can hook up their laptop computers to available WiFi and printers.

Outdoor amenities include a spectacular infinity pool surrounded by chaise lounges. Volleyball and basketball courts will be available for games with friends and fellow residents. An expansive rolling lawn area will feature outdoor movies during summer evenings. Individual and community barbecue stations will offer an opportunity for residents to enjoy a taste of outdoor cooking any time of the day. The Modern will have a covered dog walking area and pet spa. Separate indoor and outdoor children’s play areas will be created for the community’s youngest residents. A large indoor parking garage will be conveniently located with direct access to the building.

The Modern’s grand, two-story lobby will feature 24/7 concierge and doorman service as well as package and dry cleaning reception and refrigerated storage availability. The tower is also wired for free WiFi access and clear cellular phone service throughout.

In line with The Modern’s offering of a completely lifestyle experience, SJP will create a one and three-quarter-acre beautifully landscaped public park outside the tower that will include water features and walking paths reminiscent of Central Park in New York City. The park will also host a 7,000-square-foot restaurant with indoor and open-air dining, as well as a refreshment kiosk. Additionally, SJP will develop a 13,000-square-foot building to be donated to the Borough of Fort Lee, which will house a large public theater and a public museum.

The Modern is conveniently located at 800 Park Avenue, less than one hundred yards from the George Washington Bridge and minutes to the express Manhattan subway courtesy of the community’s dedicated shuttle service.

SJP is developing The Modern in partnership with Prudential Real Estate Investors and Northwestern Mutual Life Insurance Company. The tower is part of a larger mixed-use redevelopment of a 16-acre site that will contain 165,000 square feet of retail in an adjoining development parcel.

For more information on The Modern or to sign up for the community’s Priority Registration list, visit, call 201-461-2888 or email

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